After decades in SaaS, product development, and strategic growth, I felt stuck. Old-school processes had made work feel like a grind. I’ve had great colleagues, people who did their roles extraordinarily well. What I valued most was knowing they had my back.

AI Aunties started as an homage to them. What if I could bottle the best of everyone I’d ever worked with? The way one person handled a room. The way another never missed a detail. The way someone else protected you before you knew you needed it. What if I built that into something I could work with every day? Not one person. An amalgamation. Refined work systems and workflows fashioned from people who had earned that kind of trust.

“Agent” didn’t fit. “Assistant” didn’t come close. I wanted warmth. Ingenuity. The wisdom of someone who has seen enough to tell you the truth and still have your back. That’s an Auntie.

You don’t need prompts when you have an Auntie. All you need is a conversation, one that moves into execution and action. It’s not about replacing people. It’s about freeing people to focus on what matters and closing the gaps.

I built the Aunties for my own consultancy first, then spent a year commercializing them so others could feel that same support. Today, organizations hire them as Digital Workers.

You’re not just hiring a role. You’re hiring a workflow. My Aunties closed my gaps. Now let our Digital Workers close yours.